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As artificial intelligence transforms industries from finance to media, one sector is proving unusually resilient. Sport. While AI is already reshaping how content is produced, distributed and consumed, the core of sport remains fundamentally human. Live competition, physical performance and unscripted outcomes are not easily replicated or automated. Nicole Junkermann - the magic of sport can’t be replaced by an algorithm According to Nicole Junkermann, founder of Game
7 May 2026 3:32 pm