Bollywood Hungama

Kriti Sanon's Raksha Bandhan ad row: Is the outrage really about tradition or about what women wear?

Kriti Sanon probably didn't imagine that tying a rakhi in a jewellery advertisement would result in one of Bollywood's most heated debates of the week. The actress' Raksha Bandhan campaign for GIVA has come under fire from a section of social media users. There are two principal objections. Kriti is dressed in an off-white bralette-style blouse with a cape and draped skirt, which some viewers believe is inappropriate for a traditional festival. The other objection is to a sequence where she ties

25 Aug 2026 11:41 am