The Economic Times

Directed by Nitesh Tiwari and produced by Namit Malhotra, the Rs 4,000-crore project is being mounted at a scale more commonly associated with Hollywood event films. Sony Pictures is handling worldwide distribution, giving the film access to a global distribution network from the outset.

The recent removal of the 12-minute advertising cap could lead to a minor uptick in revenue for broadcasters. Still, it's improbable that this will change the industrys growth direction significantly. The key hurdle continues to be the demand from advertisers, as audiences gravitate towards digital and short-form video content. In this evolving landscape, Sun TV Network is more favorably positioned to capitalize on these shifts than Zee Entertainment.

Zee Entertainment has appointed Ashish Mishra as its new Chief Marketing Officer. Mishra will lead the company's network-wide marketing and brand agenda. He will focus on strengthening consumer propositions and driving marketing campaigns. Mishra's experience will help sharpen the company's marketing interventions and brand proposition. The company is strengthening its marketing capabilities and deepening consumer engagement.

According to the Indian Copyright Act, 1957, the copyright of a film expires 60 years after its release. After the copyright expires, an IP owner loses exclusive rights to the film, which then enters the public domain. This makes the film's IP vulnerable, as anyone can colourise the film.

Sony Pictures Networks India is launching a new Tamil channel named Sony Vizha. This general entertainment channel will officially go live in October 2026. The channel aims to offer premium content deeply rooted in Tamil culture and language. Sony Vizha will feature original fiction, global reality formats, and movies. This launch signifies Sony Pictures Networks India's entry into the Tamil entertainment market.

The Securities Appellate Tribunal has granted Zee Entertainment and Punit Goenka the go-ahead for a convertible warrants issuance. However, this approval is contingent on the appellants depositing the entire penalty imposed by Sebi. The tribunal highlighted the strong approval from public shareholders for the investment proposal, indicating that this warrants issue could substantially benefit them. Additionally, the deadline for issuing these warrants has been extended by a week.

The Greek island of Ithaca anticipates increased tourism following the release of the Odyssey film. Businesses and officials expect many visitors to follow the epic poem's inspiration. While the movie generated publicity, no scenes were filmed on the island itself. Visitors will find Homeric monuments and literary heritage points of interest. The island's natural beauty and mythological connections draw interest beyond typical beach destinations.