TNW

Data from Estonias Odience shows niche creator communities are outselling mass reach

The internet fractured one giant audience into thousands of tight-knit communities, and the brands paying attention are following the trust, not the follower count. Having run performance-based influencer marketing campaigns across more than 2,000 brand partnerships, Tallinn-basedOdiencehas started to notice some patterns. One of them, harder to ignore than the rest, is that creators driving [] This story continues at The Next Web