Urban India drives consumption
Indias consumption is increasingly being shaped by its large cities. According to The Many Urban Indias report by PRICE and Tata, the countrys top 100 cities are projected to account for 74.5 lakh crore in consumption in 2025-26, representing 61 per cent of urban demand. The report also highlights shifting household spending patterns, rising savings and the growing importance of emerging urban centres in driving Indias consumption story