SENSEX
NIFTY
GOLD
USD/INR

Weather

image 27    C

Jammu & kashmir News

Livemint

Jammu & kashmir / Livemint

details

Big boys foray into the microdrama space while early entrants exit

Yash Raj Films is betting on microdramas even as early entrants exit. The audience is hooked, but monetization remains elusiveforcing studios to balance content costs, retention and the promise of mobile-first storytelling.

31 Aug 2026 11:55 am