The Economic Times

Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interest

Star Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an adaptation of a global quiz show. This move aims to attract wider audiences and deepen viewer engagement. Non-fiction formats offer richer integration opportunities for advertisers and brands. The channel will evaluate future non-fiction investments based on audience reception.