The Economic Times

Circadia marks 50 years as Indias premium mattress as market shifts to engineering

Indias premium mattress buyers are moving beyond size, price and firmness to ask about foam density, pressure relief and durability. Circadia, the premium sleep brand from 50-year-old Mumbai based manufacturer Foam Home, argues that the harder advantage in a digital market is manufacturing depth: structural design, materials expertise and the ability to explain both.