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The handoff tax: What it costs when your rep is alone on the call

The most expensive moment in a B2B sales cycle does not look like one. An account executive is thirty minutes into a live call. Discovery is finished, the buyer is engaged, and the conversation has moved past polite curiosity into the part where deals get decided. Then comes the question that matters: how the integration [] This story continues at The Next Web

29 Jul 2026 1:21 am