SENSEX
NIFTY
GOLD
USD/INR

Weather

image 34    C

Company News

Livemint

Company / Livemint

details

From binge to buzz: why OTT is spacing out episodes again

OTT platforms are breaking the binge, one episode at a time. Staggered drops are helping shows build momentum, sustain conversations and drive higher cumulative viewership and retention.

25 Aug 2026 11:18 am