The Economic Times

From Lamborghini to Porsche, why Indias new-age entrepreneurs are choosing luxury SUVs over traditional sedans

High-performance SUVs are increasingly favored by India's affluent achievers. These vehicles signify personal journeys and milestones for self-made individuals. The luxury automobile market now reflects a more diverse wealthy consumer base. Personalization options further enhance the ownership experience for these buyers. This trend highlights a shift in how success is displayed on Indian roads.