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Art & Culture News

The Economic Times

Art & Culture / The Economic Times

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TCS joins European T20 Premier League as digital transformation partner

Tata Consultancy Services will partner with the European T20 Premier League. They will develop an AI-powered digital ecosystem for the new cricket league. This partnership aims to enhance fan engagement and live match experiences. Technology will be central to the league's audience and commercial strategy. The league's inaugural season is scheduled for August and September.

21 Aug 2026 1:18 pm