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The Economic Times

Agriculture / The Economic Times

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Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auction

Assam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 3000 per kg at auction. This significant development, spearheaded by the Chota Tingrai Tea Estate, marks India's debut in this high-value segment. Chief Minister Himanta Biswa Sarma highlighted the move as a boost to Assam's tea legacy and global brand, underscoring strong India-Japan ties.

3 Jul 2026 6:24 pm